Alberto Levy. Director de Consultoría, Innovation & Growth. Deloitte Latin America Countries Organization

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Abordaje sistémico a la innovación constante

por Alberto Levy | 11 de Julio de 2008 | Competitividad

Innumerables tipos de transformaciones, de discontinuidades y de saltos bruscos caracterizan el mundo en el que estamos viviendo. Fuertes recomposiciones de las variables se producen en todos los escenarios cuyo impacto en las empresas es sentido como latigazos que las matan o las reviven. Que las vulneran o las destruyen o que las transforman y las renuevan.

PIENSE: ¿Qué es en definitiva lo sistémico? Es lo diferente, lo opuesto al pensamiento lineal. El pensamiento lineal es el pensamiento en el que “si sucede A, entonces sucede B”. Si A, entonces B. Así es como estamos acostumbrados a razonar los humanos, así, inclusive es como funciona un computador. En cambio, el razonamiento sistémico es circular. Si A entonces B, pero si B también A. Estructuras, ensamblajes de variables que se interrelacionan entre sí. Un ejemplo muy claro para entender qué es lo sistémico es el siguiente. Un piloto, un comandante, un ingeniero de vuelo, un navegador, unas cuantas azafatas, flaps, timón, altímetro. Nada de eso suelto vuela, todo junto, vuela. El volar es un “emergente sistémico” de todos esos componentes. El volar es completamente distinto que la suma de sus partes. Nuestra postura es que de la interacción entre los pilares del Penta (la Estrategia, la Cultura, los Recursos, la Administración y los Mercados) surge la competitividad como un emergente sistémico. El emergente sistémico es el que define cuál es el valor económico de la empresa. Lamentablemente los sistemas contables conocidos no pueden captar ese emergente sistémico. Pero esto es lógico. El valor de una empresa –o de cualquier otra cosa– sólo tiene lugar en el mundo de lo subjetivo.

¿Qué queremos decir entonces con que el modelo sea sistémico?

Quiere decir que es imposible innovar en ninguno de los componentes del Penta sin medir la reverberación, el impacto, que en los demás componentes esa intervención parcial puede provocar. Por ejemplo, no se debe realizar un programa de racionalización de costos, en el pilar de Administración, sin medir la reverberación que tiene en la Cultura, o en los Recursos, como la gente, o en el sentido de pertenencia, e incluso los efectos que puede tener en el Mercado.

No se debe innovar, siguiendo con el pilar de Administración, la infraestructura informática, sin pensar, que eso puede tener reverberaciones en los restantes pilares. No se debe innovar, en definitiva, en ningún elemento sin medir las reverberaciones en el total. Es irresponsable. De esta manera debemos hacer el esfuerzo para comprender que los problemas de competitividad de una empresa (cluster, ciudad, región o país) siempre son emergentes sistémicos y que, por lo tanto, también las innovaciones deberían tener cualidades sistémicas.

Además, el segundo aspecto de la perspectiva sistémica consiste en considerar que se tiene que supervisar continuamente el acople entre los elementos. En el tiempo, el acople se puede perder. Esa soga, ese tejido se puede aflojar, y hay que impedirlo.
El tercer punto es que el modelo sirve para poder plan¬tear el diseño idealizado, la empresa que se pretende tener.

Penta sirve como mapa de la innovación, para decir qué empresa (o cluster, o ciudad) se quiere tener, y entonces definir qué obstrucciones se presentan hoy para llegar a ese diseño idealizado, operar sobre las mismas ya sea resolviéndolas o disolviéndolas, para empezar a caminar hacia el modelo de empresa al que se está apuntando. Ese modelo es lo que técnicamente llamamos Visión. La Visión que tenemos de la empresa en el futuro incluye cuáles habrán de ser su Estrategia, su Cultura, sus Recursos, su Administración y sus Mercados, y sus interrelaciones.

La relación sistémica entre Estrategia, Cultura, Recursos, Administración y Mercados constituye el Esquema Conceptual, Referencial y Operativo llamado PENTA para el diagnóstico y la innovación de los sistemas.

Es Conceptual porque constituye nuestro marco teórico.

Es Referencial porque constituye nuestro método de diagnóstico de un determinado sistema.

Es Operativo porque lo empleamos  para generar innovaciones que aseguren la competitividad de los sistemas.



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  1. Coincido plenamente con el abordaje sistémico de los problemas. Como la realidad no es lineal, la soluciones a sus problemas tampoco lo serán. Soluciones lineales producirán resultados incorrectos, debido a una sobre simplificación. De igual manera, soluciones dirigidas a un sector especifico de la empresa (departamento de marketing, departamento de sistemas, etc.), pensadas como si esta operara mediante compartimientos estancos, conducirá a resultados inesperados. Consecuentemente, la innovación debe pensarse sistemicamente, si se pretende que esta sea efectiva y que produzca los resultados deseados.
    El penta funciona de esta manera (aborda sistémica la interacción de sus 5 pilares) y, por lo tanto, constituye una herramienta útil para innovar.

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