Excusas
por Alberto Levy | 30 de Junio de 2008 | Competitividad
Muchas empresas ni siquiera saben qué queremos decir con la denominación “Competitividad”, ni de quién depende, ni quién tiene que conducir el proceso para lograrla o cuáles son los pasos que hay que dar mañana por la mañana, o sea, innovar.
Este blog tiene que servir para los que están trabajando en el tema, para corroborar o para mejorar sus puntos de vista.
Pero también para los que se den cuenta que ante la posibilidad de mejorar la competitividad, es inadmisible que alguien responda:
- “A mí no me sirve”.
- “Yo no tengo nada que ver con el problema de mejorar la competitividad de mi Organización”.
- “Es una moda más”.
- “Mi empresa es muy particular”.
- “Si trabajo como cluster van a enterarse de cosas secretas de mi empresa”.
- “Ya lo probamos pero no funcionó”.
- “Somos demasiado chicos para eso”.
- “Somos demasiado grandes”.
- “Nuestros competidores no lo hacen”.
- “Otras ciudades no lo hacen”.
- “¿No tendríamos que pensarlo un poco más?”
- “Lo que tenemos funciona bien”.
- “Nunca lo hicimos antes”.
- “Dentro de seis meses volvemos a hablar”.
- “¿Qué van a pensar nuestros clientes?”
- “No va a funcionar”.
- “Siempre lo hicimos así”.
- “Esa no es la manera como trabajamos aquí”.
- “Esa no es una responsabilidad que me corresponda a mi”.
- “No es un enfoque práctico”.
- “Esto no es Estados Unidos”.
- “Ya lo tenemos instalado muy parecido”.
Juan Manuel Graziani
09 de Julio de 2008 a las 15:45
No preocuparse por la competitividad de una empresa es un error mortal para cualquier compañía. Aun estando bien posicionada en el mercado y atravesando un periodo de alta rentabilidad, pasar por alto la competitividad es encausar, inevitablemente, a la empresa al fracaso. En un mundo de cambios constantes, aquel que adopta una postura rígida perece. No existe excusa que valga: no preocuparse por la competitividad es no competir.
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