Alberto Levy. Director de Consultoría, Innovation & Growth. Deloitte Latin America Countries Organization

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Incrementando la confianza

por Alberto Levy | 24 de Septiembre de 2008 | Estrategia

Hay empresas que no se pierden la oportunidad de perder una oportunidad. Hay empresas que no se pierden la oportunidad de exponerse innecesariamente a un riesgo que podrían evitar. Pero también hay empresas
que ya disponen de un Sistema Integrado de Gestión del Riesgo (SIGR).

Desastre en el mercado hipotecario. Pintura con residuos de plomo en los juguetes. Trasgresión de normas societarias. Innovación perjudicial en los productos. Acciones ilegales de los ejecutivos. Incumplimiento de normas contables. Accidentes en las plantas industriales. Fracaso de nuevos productos.

Todas estas avalanchas de peligros fueron siempre pensadas como desgracias aisladas provenientes de fuentes ocultas imposibles de prever y meramente abandonadas a una casi milagrosa capacidad tardía de reacción. La historia había sido: Sorpresa, Vulnerabilidad y Colapso.

El paradigma mental estaba viciado por el error de pensar que todos estos eran hechos aislados y no se sabia quién debía estar pensando en cada uno. Este paradigma esta obsoleto. Todas estas actividades están intrínsecamente relacionadas, todas están impulsadas y dependen de los mismos procesos, personas y datos. Un Sistema Integrado de Gestión del Riesgo ( SIGR) hoy se diseña como “Sala de Situación” para monitorear coordinadamente todas estas fuentes de riesgos potenciales para mejorar la probabilidad de mitigarlos, anularlos o transferirlos.

Un Sistema Integrado de Gestión del Riesgo se sustenta en base al acceso a la información necesaria y confiable para tomar decisiones más sólidas, integrando las diferentes funciones que se basan en los mismos procesos, en las mismas tecnologías y en la misma información, aplicando las mismas reglas, respaldadas por una cultura que valore el buen comportamiento corporativo y recompense a las personas por hacer lo correcto.

Los puntos clave son:

• Ver el panorama completo: Reconozca las nuevas realidades que le rodean. Abandere la sabiduría de hacer mejor las cosas.

• No delegue: Aclare que no va a esperar que se presente una crisis para mejorar el gobierno, la administración del riesgo y el cumplimiento en su organización.

• Presente su caso de negocios: Enfóquese en los cambios específicos que pueden impulsar las mejoras de desempeño. Analice en profundidad y en detalle. Los beneficios son reales.

• Comience desde donde esté: Empiece con la evaluación. No busque la perfección - sólo eche un vistazo inicial a lo que se esta haciendo y quién es el responsable.

• Adelántese al riesgo: Asigne a cada riesgo un responsable por encontrar las mejores ideas para monitorizarlo. Utilice dichas ideas para crear un programa de educación interna.

• Empiece desde la cabeza: Obtenga un consenso sobre los tres principales problemas del SIGR que está enfrentando, y asígneles la más alta prioridad.

• Derrote a la inercia: Aclare las razones del cambio. Comunique claramente la visión.

• Automatice: Reúna a sus profesionales de negocios y de TI. Esa es la única manera de crear un plan que alinee la estrategia de TI, los sistemas y los procesos, con sus necesidades.

• Llegue hasta el fondo de las cosas: Asegúrese de que sus lideres de negocios sean reconocidos amplia y públicamente por el buen comportamiento del SIGR.

Siga leyendo la metodología de Deloitte

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42 comentarios para “Incrementando la confianza”

  1. Donde encaja en la organizacion el SIGR? Tiene asignada una funciòn importantisima en la empresa y deberia operar con cierta autonomìa para que sea verdaderamente eficaz. Se puede concebir como un sistema “celular” siendo cada celda un responsable detector de riesgos que abarca un area mas o menos importante? Pienso que con mas normalizaciones a cumplir los riesgos internos son directamente proporcionales y potencialmente mas peligrosos.

  2. Gracias

  3. Nosotros encaramos la gestión de riesgos desde auditoría interna, tratando de involucrar al resto de los sectores en lo que hace a la identificación de los mismos. Sin embargo , el cambio de enfoque todavia no esta inmerso en la cultura de la compañía, lo que hace dificultoso tangibilizar los beneficios de esta nueva filosofia en la tarea diaria.

  4. Las organizaciones deberían fomentar continuamente una cultura hacia la identificación y mitigación de riesgos. Todos los funcionarios deberían ser proactivos en el reconocimiento de los riesgos relacionados con sus labores, y proponer las posibles soluciones. Esta tarea no debería atribuirse a una persona o a un departamento: éstos deberían velar por la efectiva mitigación del riesgo.

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