La innovación continua es la sangre de la competitividad | Alberto Levy Blog :: En la punta del viento

Alberto Levy. Director de Consultoría, Innovation & Growth. Deloitte Latin America Countries Organization

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La innovación continua es la sangre de la competitividad

por Alberto Levy | 14 de Julio de 2008 | Estrategia

Para una empresa, la competitividad es la plataforma de la Creación de Valor Económico, es decir, la manera para lograr que la empresa valga más, o sea, el instrumento para incrementar constantemente sus recursos tangibles e intangibles. Para una ONG, la competitividad es la plataforma del logro de su misión.

El proceso de planeamiento de la competitividad debe servir como un catalizador de la calidad, la innovación y la productividad. El objetivo es enfocar las necesidades de los clientes actuales y potenciales -intermedios y finales- y articular los mejores medios para servirlas. Hacer las cosas correctas y, además, hacerlas bien con la mayor eficiencia y productividad. Pero esto requiere dos habilidades fundamentales: la habilidad de trabajar en equipo y la habilidad de innovar. Especialmente la de innovar a uno mismo.

El esfuerzo de buscar la información, analizarla y controlarla, sumada a la creatividad, la interacción, la motivación, la innovación, la capacidad y la experiencia de la gente, es la mejor manera de asegurar la comprensión imaginativa de las necesidades del cliente antes y mejor que los competidores y la posibilidad de enfocar los recursos en la productividad, la accesibilidad de los recursos (value chain management), la eficiencia y la optimización de los costos. Esto es lo que produce y mantiene las ventajas de competitividad.

Para la empresa, mejora de la Competitividad implica el incremento de su capacidad innovación constante para Crear Valor Económico Sostenible.

Para el cluster, mejora de la Competitividad implica el incremento de la capacidad conjunta de las empresas que lo componen de Crear Valor Económico Sostenible.

Para la ciudad (o región), mejora de la Competitividad implica el incremento de su capacidad de innovar para atraer inversiones, industrias y turismo para que las empresas involucradas puedan  Crear Valor Económico Sostenible y la ciudad (o región) Crear Valor Social Sostenible para maximizar la prosperidad de su población.



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